A new pint glass
Pubs and clubs across the UK could be getting a new pint glass available soon. Say bonjour to the 'Schooner' glass. Essentially, the schooner glass is a glass that holds the equivalent of two thirds of a pint. The recent development is a result of pub landlords that want to sell stronger beers and ciders in smaller measures. Reports have also claimed that this beer glass will give females a chance to order a beer in a smaller measure as reports have suggested that women think the pint is too much.
The name of the glass, 'Schooner' orginates from OZ and was a nickname invented for the glass as pint glasses became to hot in the sun. Why people think that same methodology will apply to us in beyond me but pub landlords in the UK are taking it very seriously indeed. However, many critics from around the country are scared that the schooner will herald a shift away from the traditional pint itself. At the moment pubs are allowed to sell drinks in a pint, half pint and a third of a pint. The smaller glass will no doubt cause a huge amount of confusion for any pub's glassware and cutlery as the glass itself looks almost identical to a pint glass and there will no doubt be mistakes. However, many people are in favour of getting this new pint glass as the idea to drink less is always a prefered incentive. It is the same with wine glasses. In many pubs they will only sell a much larger size wine glasses in the bar and in their dinnerware.
The Association of drinking in Scotland said that there was no call for these glasses stating that there was no demand. Science and Innovation Minister Lord Drayson said: 'There is no question of replacing the British pint, but introducing the option of a brand new imperial measure is good for consumers and providing them with far more choice.


1 Comments:
Hi everyone at John Jenkins,
It has been really interesting to see the mixed reactions to the new 2/3 pint.
I work for an initiative called BitterSweet Partnership, which has been set up by MolsonCoors Brewers to address some of the myths and stereotypes surrounding beer, and we are quite excited about this announcement as we think it will be significant news for women.
Through our research we have found that the beer serve itself is often key to women’s perceptions of it. In fact it is so significant that a quarter of women in the UK would consider beer if the glassware was changed. But it’s not just the size of pints that puts women off, it’s the whole design. As well as new measures we’d like to see manufacturers starting to take cue from the Continent, where different shaped glasses are used to serve beer – interestingly, while many women don’t like to drink beer in the UK, a fifth do opt for beer on holiday. We are very interested to see if this new 2/3 pint will open the door for this kind of change, and hopefully we will see more women enjoying beer. You can check out our website here: http://www.bittersweetpartnership.com. We’d be interested to know what you think!
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